Chairs / colors / life

In short

The goal of the rebranding project was to design a digital branding system for the company that could be easily adapted to other brands within the organization.

To achieve this, we defined the brand foundations and digital brand architecture at the outset, establishing the basic rules for the brand's presence in the digital space and guidelines for their use.

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To ensure consistency and streamline digital development for all stakeholders, we also created a Design System. Additionally, we built a digital Brand Center to assist teams in implementing the brand in over 25 countries.

Throughout the project, the team at Crafty Collective worked closely with the team at XYZ Company to ensure that the end result met their needs and expectations. The final product was a beautifully designed website that accurately represented XYZ Company's brand and effectively met the needs of their target audience.

Discovery & design

The goal of the rebranding project was to design a digital branding system for the company that could be easily adapted to other brands within the organization. To achieve this, we defined the brand foundations and digital brand architecture at the outset, establishing the basic rules for the brand's presence in the digital space and guidelines for their use. To ensure consistency and streamline digital development for all stakeholders, we also created a Design System. Additionally, we built a digital Brand Center to assist teams in implementing the brand in over 25 countries.

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Awarded

This project got awarded by Awwwards and CSSDA in 5 categories, including: Mobile Site of the Day and Innovation.

Documented

To help company XYZ use their newly created design assets we prepared style guide and brand center.

Extra assets

We didn't finish just on the website and product design. To give XYZ a complete consistency we created design assets.

The final product was a beautifully designed website that accurately represented XYZ Company's brand and effectively met the needs of their target audience.

Final results

Once the UI design was finalized, the team at Crafty used Webflow to bring the design to life. They developed custom interactions and animations to enhance the user experience (UX) and ensure that the website was visually appealing and easy to navigate.

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